Scarlet Fever Essays (461 words) - Medicine, Clinical Medicine

Scarlet Fever # ## Scarlet Fever Strep throat and scarlet fever are different forms of a bacterial disease caused by infection with group A (beta-hemolytic) streptococcus. When the bacteria infect the throat, the illness is called strep throat. Streptococci can also produce a toxin, which results in a distinctive skin rash. When this occurs, the illness is now called scarlet fever. Scarlet fever was once very common among young children ages 2 to 10, but now it is relatively rare. The reason for this remains unknown, especially since there has been no decrease in the number of cases of strep throat or strep skin infections. Scarlet fever is caused be a toxin that certain strains of streptococcal bacteria release when they infect the upper respiratory tract. It passes from person to person the same way strep throat does-through close contact between an infected and a non-infected person. When a child with the infection coughs or sneezes, bacteria- laden drops is released. Children playing face to face, playing together and sharing toys and eating utensils can easily pass the infection back and forth. The first symptoms of scarlet fever include a high fever, headache, abdominal pain, nausea and vomiting. These may develop suddenly. Occasionally, abdominal pain and vomiting develop one or two days before the rash appears. The rash consists of tiny, red bumps. It begins on the trunk and spreads outward. It can cover the entire body in a matter of hours or days, giving the skin a rough sandpaper-like texture. The rash normally doesnt spread over mouth area although the lips as well as the palms and soles turn bright red. In the beginning of the illness the tongue turns white with small flecks of red on it, however as the disease progresses the tongue becomes very swollen and turns red. Another symptom of scarlet fever are deep red streaks that appear in the armpits, elbow crooks, groin and behind the knees. Scarlet fever can be treated with antibiotics prescribed by a doctor. If left untreated (not taking all prescribed medications), the infection may lead to rheumatic fever or kidney disease. To help prevent yourself from being infected with scarlet fever avoid close contact with infected people until they have completed at least two days of a ten day course of antibiotic therapy. Do not drink raw unpasteurized milk or eat products made from raw milk. Exclude people with the illness from food handling. In most cases, all signs of the scarlet fever rash are gone within two weeks, and there is no long-term scarring. Proper nutrition boosts the body's immune system and helps it fight the infection. Drink lots of fluids to help flush out toxins and prevent dehydration. And remember, get lots of rest! Science Essays

Intercultural communication Essays

Intercultural communication Essays Intercultural communication Paper Intercultural communication Paper they must aware customs and practices that vary from culture to culture. For example, the word dear has a special connotation in Spain, as the word is a term of endearment or a show of affection for a loved one or a family member. conversely, it is used extensively as a letter salutation in USA. Therefore, when American negotiator writing a business letter to the other party in Spain, the salutation of the letter should not contain the word dear. Kimberley (2003:177) suggested that nonverbal communication is an essential part of every message people send. Nonverbal communication means the information that is communicated without using words. People can communicated without saying a word by their choice of clothing, their facial expressions or any number of other nonverbal signals. No matter the negotiation is taken between two nations or within one nation, non-verbal communication has significant effect on the goal achievement in negotiation. There are various types of non-verbal communication, such as body language, time and clothing. Dealing with the language, which most international business people consider their only barrier to understanding, is actually only the beginning (Barna, 1972: 243). Non-verbal barriers to intercultural communication may create greater problems than language barriers. Various non-verbal cues carry different meanings in different cultures. When the individuals involved in the negotiation are of different cultures, there is likely to be some misinterpretations because of their chosen methods of communication. This is more likely to be the case if they are unfamiliar with each others cultural backgrounds. Herbig(1997) suggests that Negotiator should be aware that, when two people communicate, they seldom talk about precisely the same subject, for effective meaning is flavored by each persons own cognitive world and cultural conditioning. In some instances, conflict can occur where an individual has failed to recognize the boundaries that evolve from particular cultural characteristics. Take an example of negotiating in China. Chinese people often use body language that can be incomprehensible to unfamiliar Westerners, and some Western body language can be misunderstood. In China, laughing or smiling among people can be confusing and means different things according to the situation. When they felt nerves or embarrassed, Chinese people will smile or laugh nervously and cover their mouths with their hands. Pointing at someone with the forefinger is an accusatory motion and is considered rude or hostile Currier(2001) suggests that body language is basic building blocks of cooperation and negotiation. People are careful never to act in a way or that could be interpreted as an insult. Therefore, if the western negotiator misunderstand Chinese nonverbal message, they might feel confuse with the circumstance and the message has become ambiguity which probably might affect their decision. Also, when they use inappropriate body language, it may imply a meaning of disrespect and due to other partys antipathy. Nevertheless, negotiators can be conveying confidence by using body language if they uses appropriately. Axtell (1991:28) states that body language is as effective as or more effective than words. For instance, toward to the sexual difference aspect , men stand with their feet apart, expanding their space, or lean forward in their chairs-behaviors which are interpreted as aggressive. Women stand with their feet close together and one toe pointed inward, denoting submissiveness. Thus, to level the negotiating field, a woman should expand her space by standing to speak or using the arms of a chair and sitting erect when speaking. Time is important factor should be concerned during the negotiation process. Kimberley (2003:155) states that time are one type of nonverbal communication. People perceive time differs greatly from culture to culture. In the USA, time is a costly item that is not to be wasted. Time is scheduled carefully and holding to a time schedule is a virtue. Completing tasks ahead of schedule is usually something for which one should be proud. Americans do not like to wait and usually become irritated when someone is late for an appointment (Nelda, Baron, 1997). Therefore, when people negotiating with Americans, they should attend the meeting or appointment on time. In addition, Americans usually like to get down to business quickly in a meeting. People from other cultures, such as Japan, may be offended if a prolonged social discourse is not held prior to either partys mentioning the impending business. Even then, the discussion probably will proceed at a much slower pace than US business people are accustomed (Nelda, Baron, 1997). Lastly, Kimberly (2003:190) states that clothing gives a strong and immediate impression of its wearer, it is extremely importantly to nonverbal communication. Clothing develops a message, and by choosing particular clothing, the wearer commits himself or herself to the statements the clothing makes. It is no doubt that the dress of negotiators are implied a message to other party, such as if they are giving respect to the party they negotiated with. For instance, Thai business and government executives dress very formal. They perceive that the better dressed one is, the more successful one is. For business functions, farang men should wear lightweight suits with white shirts and ties. Slacks and jackets are not as acceptable. Farang women should not wear black dresses, however, for Thais reserve this color for funerals or mourning. However, black is acceptable to wear at formal events if it is accented with other colors. Consequently, when people are engage in negotiating with Thai people, they must dress appropriate in order to respect them and avoid embarrassed.

Paper Assignment Example | Topics and Well Written Essays - 500 words - 1

Paper - Assignment Example In this case, it is not the role of the media to create the advertisement or generate the desired message. It is the responsibility of the advertiser to formulate the message, and then present it to the media for conveying to the society. Nevertheless, the fact that the media represents, rather than creates events, does not remove the ethical responsibility on the side of the media (Ap.org, n.p.). Therefore, it is the responsibility of the media to ensure that it avoids any form of misrepresentation of the events being reported to the society, through ensuring to accurately represent the event, without any â€Å"inaccuracies, carelessness, bias or distortions† (Ap.org, n.p.). The theory of Act Non-consequentialists can support this position, owing to the fact that it requires that each ethical case is addressed on a case-by-case basis. Thus, the ethical representation of the events by the media should be evaluated on a case basis. From what I hear from you Molly, the media is in the business of making money, and thus is there to represent the events created by anyone, regardless of the ethicalness of the events. While I agree with you completely that the media does not create events but rather uses the events created by other people or agencies to generate money, I really do not agree with you on the opinion that the job of the people working in the media is simply to â€Å"fill spots of air time and advertisements†. In fact, I hold a contrary opinion, to the effect that, although the media people are in the business of making money, they owe the society the ethical duty of care, requiring them to uphold ethics in every aspect of their events representation. Now if you may, please tell me how the media can effectively expedite its role of making money, and at the same time remain ethical. Tawania Reese, I support your opinion on the

Marine Liability Insurance and Law Essay Example | Topics and Well Written Essays - 3000 words

Marine Liability Insurance and Law - Essay Example On the other hand, oil is leaking from the bunker tank of MV Othership, but it is proceeding to Singapore under own power. The collision occurred at 0613 Hrs, local time, when visibility was good and there was a wind variable force of 2. This may imply that one of the ship’s navigation equipment might have been faulty. From the records, both ships, MV Puffin and MV Othership have Hull and Machinery insurance, under standard Institute Clauses-Hull terms. It is also probable that these vessels do not have Liability Insurance and Protection and Indemnity (P&I) insurance. Hull and machinery insurance covers the ship itself, the equipment on board, including propulsion and auxiliary machinery, cargo handling and navigation equipment (NEPIA, 2013). It also provides cover for the ship’s contribution to general average and salvage and part of the liability for damage to another ship in collision. On the other hand, Protection and Indemnity (P& I) insurance covers third party li abilities (NEPIA, 2013). The situation requires that the owners of the entered ships should take necessary steps to mitigate the hazards and prevent further losses from occurring. For instance, damage of MV Puffin’s bow and MV Othership’s bunker tank and hull amidships may pose great risks, if mitigation steps are not taken. Secondly, two MV Puffin crew members have been slightly injured while three crew members of MV Othership have been injured. Also, second-hand cars and trucks in forward spaces of MV Puffin have been damaged while pallets of canned foods in number 3’ tween deck of MV Othership have been damaged. This means that each of the two vessels has caused injury to people, and damage to property involving third parties. Therefore, there is third party liability involved in this situation. b) Initial Advice to the Owner of the Entered Ships MV Puffin in Relation to ensuring that Safety Obligations have been carried out The owner of the entered ships, MV Puffin has to take necessary steps to ensure that safety obligations have been carried out. The fact that crew members of the two vessels have been injured, and that MV Puffin’s bow has been damaged and that oil is leaking from the bunker tank of MV Othership, may imply that there are health and safety risks exist. The following advice and recommendations on how to ensure compliance with safety obligations may be helpful. First, the International Safety Management (ISM) Code, section one, requires that the ship operator should provide for safe practices in ship operation and safe working environment (NEPIA, 2013). Therefore, the ship operator should establish safeguards against all identified risks, after correctly identifying the risks associated with this situation. This can be done by observing loss prevention through good practices and procedures, which should be applied to prevent occurrence of incidents that may lead to further loss (NEPIA, 2013).The operators should a lso seek to minimise the severity of the consequences when incidents occur. Secondly, this accident and all associated hazardous situations should be reported to the company. The ISM Code, section 9, requires that all non-conformities, hazardous situations and accidents should be reported to the company (NEPIA, 2013). This collision involving MV Puffin and MV Othership should be analysed. The accident should also be investigations so as to improve safety and prevent pollution. This

Culture and World Wide Web Essay Example for Free

Culture and World Wide Web Essay Basis ternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. ternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can taternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned iternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, busiternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because soness, and culture. Now today, there is no need to sent letters, it is the modern era, the  information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because sonto a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because soke not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because so The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because so

cinco de mayo :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Mexicamos, Viva Mexico† is cried out by the Mexican president every 16th of September as done by Miguel Hidalgo in 1821, after the traditional bell ringing is finished the national anthem is sang. Similar to the 4th of July celebration with parties, fireworks, ceremonies, except they also get bullfights also.   Ã‚  Ã‚  Ã‚  Ã‚  In search for independence a priest decided to take matters into his own hands and lead a revolution against the Spanish government, but he was executed immediately. His execution inspired another priest to continue the rebellion and brought together the Criollos, but more auguring was to continue until the country found a way of government both sides were satisfied with.   Ã‚  Ã‚  Ã‚  Ã‚  Once the Criollos found out that the French forces that had occupied Spain, had imprisoned their leader King Ferdinand VII, they decided that they wanted to take control of the government. Leading the revolution was a catholic priest named Miguel Hidalgo. They wanted to establish Mexico as an independent country. Noone wanted confrontation with Spanish military though. Word spread fast and soon enough the Spanish was informed of a rebellion against them. That left Hidalgo with little time he had to act fast and start the rebellion early. In Dolores, Hidalgo gave his famous speech known as the Grito de Dolores, to Indians and mestizos that were called upon to rebel against the Spanish. The whole idea of the rebellion was so the Mexicans could govern their own land and that was enough drive for a war so the battle began.   Ã‚  Ã‚  Ã‚  Ã‚  The begging of the battle was very gruesome and bloody instead of having a political fight. The Indians had to fight against the Spanish artillery with there clubs, slings, axes, and machetes. His men were outnumbered, and some Indian communities wouldn’t fight because the battle was so bloody. Hidalgo had to retreat and was later executed in 1811. In 1813 another priest continued Hidalgo’s struggle. Jose Maria Morelos y Pavon attracted the Criollos. He came close to Mexican independence by bringing together a congress that wrote a constitution for a Mexican republic. He was also later captured by the Spanish and executed in 1815. In 1816 King Ferdinand was back on the throne. All rebels were killer by the Spanish and Ferdinand misunderstood the Criollos movement for there traitorous ways he put heavy taxes on them and organized a strong army to stop any revolution movement. Most Criollos could not trust Spain.

Competitive Strategic Management a Case Study of Virgin Atlantics Essay

Introduction: Today, competition in international markets has become severe and in order to sustain relevant position, organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao, pp.185, 2011) The dynamic condition of markets has made it complicated for the organizations to achieve higher level of success without using experts’ promulgated models and literatures. (Flouris, Oswald, pp.19, 2006) Hence, researches have made it simple for the organizations to compete at broader level yet these researches merely gives way to these organizations and they need to develop the strategic plans on their own. Different companies adopt different kind of competitive strategies in order to get higher position in competitive market and for this purpose, it used to perform different activities than the competing firms. (Daft, pp.65, 2009)Virgin Airlines is one of the organizations who have assumed authentic strategies in order to satisfy customer’s need and ultimately got exceptional position. This paper is basically an analysis of the competitive strategy of Virgin Atlantics which it has used in order to gain competitive advantage. The first section analyzes the competitive strategy of Virgin Atlantics, second part deals with advantages and limitations and third part give certain recommendations to Virgin Atlantics in order to better its services. Competitive strategy of Virgin Atlantics: Porter has identified four different strategic options which an organization can use in order to gain competitive advantage keeping the contemporary internal and external environment under consideration. (Griffin, pp.244, 2010) Differentiation strategy is one of those competitive strategies promulgated by Porters In his Generic Strategic model. (Eldring, pp.6, 2009)Virgin Atlantic has based its strategic plan keeping differentiation strategy under consideration. However, if its strategy is scrutinized, it indicates that this strategy has been developed after doing thorough internal and external analysis. As far as internal analysis is concerned, this analysis demonstrates strengths and weaknesses of the organizations and for this purpose, different models like SWOT analysis can be utilized since it allows the organizations to analyze strengths and weaknesses of the organization. (Dibb, Simkin, pp.28, 2008) Virgin Atlantic has also based its strategy keeping internal analysis under consideration since its analysis demonstrate how internal analysis aids in having differentiation portfolio and potential customers. (Strauss, pp.106, 2010) The basic strength of Virgin Atlantic is the financial affiliation which it has with Singapore airline. (Reynolds, Lancaste, 2012) However, its financial information is not disclosed publicly yet it can be found out that the service has been differentiated by the company through identifying the core strengths and cost effectiveness is one of them. As far as weaknesses are concerned, Virgin Atlantic is though providing exceptional services to its customers yet for customers, it is costly. A normal customer cannot have first class or premium class service with this Airline. However, the solution has been provided in the form of three different classes and the average customers can utilize economy class for traveling to different destinations. Similarly, the external analysis has been done through doing market analysis, customer analysis, industry analysis and above all competitive analysis in order to gain competitive advantages. For this purpose, usually PESTEL analysis is done which identifies political, economic, social, technological, environmental and legal aspects of the provided services. (Henry, pp.51, 2008) Virgin Atlantic also does PESTEL analysis at macro level in order to gain complete competitive advantage through identifying all essential factors and after doing this analysis, it has developed its differentiation strategy for international market. Porter’s differentiation strategy can be observed from all the perspectives including packages, offers, services etc. For example, it has been offering services for more than 30 different destinations with 43 outstanding aircrafts including airbuses, Boeings and aircrafts. Similarly, this airline has bases in Manchester and London’s Heathrow and Gatwick airports and offers services for thirty different destinations including Dubai, Mauritius, Delhi, Sydney and Cape Town, the tourist favorite areas. Moreover, normally airlines offer business and economy class but Virgin Atlantic has three different classes including upper, premium economy and economy classes. In addition, it has infused differentiation strategy through providing Virgin Atlantic Cargo and Holiday services which offers instant and urgent shipments to different destinations of the world. Similarly, different travel packages with outclass offers have also been facilitated to customers in order to gain competitive advantages through dissimilar features. All these examples indicate how differentiation strategy of Porter’s Generic model aids an organization to gain benefits but for this purpose, organizations usually charge premium prices as well. Virgin Atlantic is also costly from other airlines in the market but its unique services have made it ample popular that more than five million customers use its services worldwide and all of them are ready to pay high prices for premium services. The competitive strategy of Virgin Atlantics has been developed keeping the market trends and contemporary needs of the customers under consideration and not only unique and different facilities have been provided but also basic requirements have been fulfilled. Hence, the competitive strategy of Virgin Atlantics has made it successful and preferable for the customers among all large air service providers. For using differentiation competitive strategy, this organization has been cherishing exceptional advantages and some of them are as followed: Advantages: If the analysis of advantages for using differentiations competitive strategy is scrutinized from the perspective of The Strategy Clock, it would appear that the organizations, who utilize this competitive strategy, gain high benefits investing low amount. Source: (Johnson, pp.243, 2008) This thing can be seen from the example of Virgin Atlantics since it has been using different sources to differentiate its services from others in order to gain competitive advantage and hence, achieved high profit in low amount as well. In current markets, the first advantage which Virgin Atlantics has been cherishing is the distinctive position due to providing unique services. Differentiation strategy allows Virgin Atlantics to have distinctive market position that makes it different from other competitors in the market and compels customers to prefer it on other competitors in the market providing similar service. (Thompson, Martin, pp.191, 2010) Second advantage of using this strategy is that it enables Virgin Atlantics to have sustainability in current market environment through gaining competitive advantage. For example, through providing unique services with exceptional features like multi-destination services, entertainment and customer care, shipping service, holiday packages, Virgin Atlantics invested little amount as compared to others but gained double benefits which enables it to have remarkable position in the market. The third major benefit of this differentiation strategy is flexibility which the organization provides. (Doise, pp.82, 2008) Virgin Atlantics also provides ample flexibility to customers in order to allow them to choose from multiple options. For instance, the customer can choose travel class from offered three classes according to his requirements. Suppose if customer has normal budget, he can select economy class whereas if he wants luxurious travel, he can select upper class. Flexibility is offered in packages and customers can choose relevant holiday packages of Virgin Holidays as well. Hence, this thing also proved ample lucrative for the company to achieve competitive advantage in contemporary markets and its environments. Limitations: In current dynamic business environment, using differentiation strategy is though beneficial but only to some extent since there are certain limitations cling to this competitive strategy, some of them are as followed: †¢It is very difficult to sustain elements of differentiation in current business environment since there are potential competitors in the market who try to assume better strategy in order to compete with Virgin Atlantics. These competitors might offer better services and add-ons that might affect core strategy of Virgin Atlantics †¢Changing services and making it unique is often costly. Though core strategy never costs high but sustainability of differentiations strategy usually costs high because the organizations have to spend a major amount in competing with opponents which ultimately compel the organizations to invest more and more for sustaining its position. (Sornarajah, pp.173, 2010) Virgin Atlantics has also faces this situation and spent a large amount on routes and aircrafts in order to differentiate its services from others. †¢Third limitation is the difficult which Virgin Atlantics has confronted in order to achieve differentiation. Since the current market is highly competitive and every organization has been trying to find out the best sources for gaining customer loyalty, this thing has made it ample complicated for the organizations to differentiate their services from others. Hence, differentiation competitive strategy is ample lucrative but these limitations makes it difficult for the organizations to sustain this strategy. However, in order to cope with these dynamic situations, different steps can be taken and the next part of the paper will promulgate all key steps which can augment profitability ratio. Recommendations: Virgin Atlantics can sustain its contemporary position in international markets taking different steps and for this purpose, it has to do analysis time and again in order to assess whether the implemented competitive strategy is compatible with current business environment or not. Following are some recommendations which can be used by Virgin Atlantics for sustaining its current position. Constant analysis: Virgin Atlantics should do constant internal and external analysis and amend the strategy or develop change management strategy according to the market requirements so that it can gain competitive advantages and beat its potential competitors. Additionally, these analyses would also enable the company to assess strengths and weaknesses of the company itself and through overpowering these shortcomings; it can develop its competitive strategic plan. Hybrid strategy: Though differentiation strategy is ample lucrative for providing sophisticated services and gaining customer loyalty yet it cannot be determined easily. Moreover, it might give high market share but market growth is possible only if this strategy is amalgamated with some additional strategy. This strategy can be cost-leadership strategy or focus strategy. Through focusing on differentiation strategy, Virgin Atlantics can obtain not only high market share but also market growth as well. as far as cost leadership strategy is concerned, it can be amalgamated with differentiation strategy in order to double the profit ratio since different researchers have provided combined competitive strategies as the solution of dynamic situation. (Marti, pp.100, 2007) Nevertheless, this hybrid strategy might also affect in a negative way. Competitive prices: Customers usually prefer exceptional services in affordable prices. So, Virgin Atlantics can gain advantages from cheap prices as well. Through providing low cost fleets to different customers, other then the facilitated, this organization could double its profit. However, the budget can be maintained through minimizing provided services during the flights. This thing would enable this organization to have market growth with low price strategy as well. Value added services: Value added services are often referred to as secondary services which are used for attracting customers and sustaining their loyalty with organization (Thurau and Hansen, p.112, 2000) No one can deny the significance of Value added services and marketing and this is the reason why it has remained inseparable part of every marketing plan and differentiation strategy. (Singh, pp.22, 2012) Virgin Atlantics can also gain competitive advantages via value added marketing and for this purpose; it can facilitate its customers with value holiday packages, discounted tickets and packages, lottery system and so on. These techniques would also attract a lot of customers and augment profitability and market share of the company as well. Conclusion: To conclude, it can be stated that this organization has been cherishing top positions on international level only because of using differentiation strategy and for this purpose, it has also invested capital through having partnership with Singapore airline. All its services including multiple destinations, holiday services, cargo services and in-flight entertainment, demonstrate its successful usage of differentiation strategy. However, Virgin Atlantics should also keep the advantages and limitations of using this strategy since there are certain times when this strategy needs slight amendments or changes in order to deal with contemporary circumstances. Virgin Atlantics can use different change management strategies in order to cope with limitations of this competitive strategy. In addition, this organization can also double its profit through taking different steps including value added marketing, competitive pricing and hybrid strategic development. These add-ons can maximize its profitability as well as worldwide recognitions and ultimately it would be able to compete with potential organizations like Emirates and Gulf Air. References: Daft, R. L. (2009) Organization Theory and Design. Mason, OH: South-Western Cengage Learning. Dibb, S., Lyndon S. (2008) Marketing Planning: A Workbook for Marketing Managers. London: South-Western Cengage Learning. Doise, M. L. (2008) An Integration of Corporate Culture and Strategy: The Interrelationships and Impact on Firm Performance. US: ProQuest. Eldring, J. (2009) Porter’s (1980) Generic Strategies, Performance and Risk an Empirical Investigation with German Data. Hamburg: Diplomica-Verl. Flouris, T. G.,Sharon L. O.(2006) Designing and Executing Strategy in Aviation Management. Aldershot, England: Ashgate. Griffin, R. W. (2011) Management. Mason, OH: South-Western Cengage Learning. Henry, A. (2008) Understanding Strategic Management. Oxford: Oxford UP. Johnson. (2008)Exploring Corporate Strategy: Text & Cases, 7/E. Dehli: Pearson Education India. Lancaste, G., Reynolds, P. (2012)Marketing. NY: CRC. Marti, M. (2007)Complexity Management Optimizing Product Architecture of Industrial Products. Wiesbaden: Deutscher Universitäts-Verlag. Rao, R. M. (2011)Services Marketing. Dehli: Pearson Education India. Singh, M. (2012)Building Customer Loyalty through Value Added Services: A Case of Telecom Sector. NY: GRIN Verlag. Sornarajah, M. (2012) The International Law on Foreign Investment. Cambridge: Cambridge UP. Strauss, R. (2010)Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. London: John Wiley & Sons. Thompson, J. L., Frank M. (2010) Strategic Management: Awareness & Change. Andover: South-Western Cengage Learning. Thurau, T, Ursula H. (2000) Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention. Berlin: Springer.